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Kanye West has 21 Grammys. Your creative director won a Cannes Lion in 1996. They both talk like they’re God’s gift to the Earth, but the lines have gotten so blurred that it’s hard to tell who said what. Until now. 

I appreciate this. 

Kanye West has 21 Grammys. Your creative director won a Cannes Lion in 1996. They both talk like they’re God’s gift to the Earth, but the lines have gotten so blurred that it’s hard to tell who said what. Until now. 

I appreciate this. 

Brands wish I be like…

Hello, I am a human female consumer (24-30) looking for snacks that come up with creative and effective solutions to my hunger problems, with meaningful, measurable results that back those claims. Please also include results in how your brand fits into my overall eating dope snacks pattern, and how I can take advantage of its correlation between social media and my face.  

Out of hundreds of names submitted from the Creative Dept., a group of professional adults went through a series of strategical brainstorms and debates until agreeing that the best name - the most appropriate name - for their new dermatologically developed lotion, was Lubriderm. 

Lube.ree.derm. 

No doubt when announced, somewhere deep within the bull pen of junior creatives, a cackle was muffled. 

Stay gold, copywriters. *kisses three fingers towards the sky* 

Sitting on the couch late one evening, a beauty ad for correcting dark circles under eyes interrupts our Hulu video. 

"Why don’t they make makeup for men," says my boyfriend, innocently. 

I suddenly realize that, in fact, makeup for men already exists. That the majority of makeup for women isn’t magically engineered so much for the sex, but is simply marketed to them. A modest increase in ad budget could mean reaching an entirely new target market with no immediate strain or increase to manufacturing costs, and suddenly your revenue is free to double because it’s now being applied to the other half of the population’s skin. 

Lightning claps in the distance.

Somewhere a coyote lets out a long whine.

I slowly turn to my boyfriend, large dollar signs for eyes.  

WHEN CLIENTS’ DUMBEST REQUESTS BECOME ART

Irish creative team Mark Shanley and Paddy Treacy recently orchestrated a lemonade-making sort of project that turns clients’ less informed requests into art. The pair asked ad agency creatives, designers, animators, directors, illustrators, and other creative types to take their “favorite” client comments and turn them into posters. Under the banner "SharpSuits," the group organized and exhibited the posters at a Dublin gallery, with all proceeds going to the Temple Street Children’s Hospital.

According to Treacy, all the comments you see are real. And as for client feedback on the project: “Nobody’s said anything yet. But we presume we’re fired,” says Treacy. “That’s why we kept all submissions anonymous.”

I want all of these blown up as posters, right behind my desk. 

Domino’s Pizza in the Netherlands made delivery scooters to be extra safe with 100% electric scooters, but they added a fake engine sounds. But they aren’t your typical engine sounds. No, they added Domino’s themed sounds. Just take a listen.

Pizza Vespas are the best Vespas.

It is known.