:3

Apr
19

Out of hundreds of names submitted from the Creative Dept., a group of professional adults went through a series of strategical brainstorms and debates until agreeing that the best name - the most appropriate name - for their new dermatologically developed lotion, was Lubriderm. 

Lube.ree.derm. 

No doubt when announced, somewhere deep within the bull pen of junior creatives, a cackle was muffled. 

Stay gold, copywriters. *kisses three fingers towards the sky* 

Apr
18

Sitting on the couch late one evening, a beauty ad for correcting dark circles under eyes interrupts our Hulu video. 

“Why don’t they make makeup for men,” says my boyfriend, innocently. 

I suddenly realize that, in fact, makeup for men already exists. That the majority of makeup for women isn’t magically engineered so much for the sex, but is simply marketed to them. A modest increase in ad budget could mean reaching an entirely new target market with no immediate strain or increase to manufacturing costs, and suddenly your revenue is free to double because it’s now being applied to the other half of the population’s skin. 

Lightning claps in the distance.

Somewhere a coyote lets out a long whine.

I slowly turn to my boyfriend, large dollar signs for eyes.  

Dec
03

Nov
09

WHEN CLIENTS’ DUMBEST REQUESTS BECOME ART

Irish creative team Mark Shanley and Paddy Treacy recently orchestrated a lemonade-making sort of project that turns clients’ less informed requests into art. The pair asked ad agency creatives, designers, animators, directors, illustrators, and other creative types to take their “favorite” client comments and turn them into posters. Under the banner “SharpSuits,” the group organized and exhibited the posters at a Dublin gallery, with all proceeds going to the Temple Street Children’s Hospital.

According to Treacy, all the comments you see are real. And as for client feedback on the project: “Nobody’s said anything yet. But we presume we’re fired,” says Treacy. “That’s why we kept all submissions anonymous.”

I want all of these blown up as posters, right behind my desk. 

Source fastcocreate.com

Sep
28

Sep
16

Jun
11

Domino’s Pizza in the Netherlands made delivery scooters to be extra safe with 100% electric scooters, but they added a fake engine sounds. But they aren’t your typical engine sounds. No, they added Domino’s themed sounds. Just take a listen.

Pizza Vespas are the best Vespas.

It is known. 

May
13

Jul
22

May
16

I Don’t Understand This Ad, Part 3  I didn’t even read the copy at first because immediately my eyes went to Brostep over here, looking down at his shoes. Why is he looking at his shoes? Maybe if I read the copy now it’ll make sense. I read the copy. Once, twice, three times - I’m not buying it. This is a play on the “Friends are the family you choose” saying right? Um, then why is everyone in this ad so young if it’s for marriage? Are you, Mona Lisa lady, going to marry Floorgazer? Is that what you’re smirking about, or is your knowing of Attitude Girl being in an arranged marriage to Punk Emile Hirsch from Milk? Stop smiling at me. You’re freaking me out because you’re the only one looking at the camera right now. Everyone else is deeply involved in their own world, or shoes, and you’re just about to burst out laughing. Well, I know, girl. I’m laughing too. Only at you, because I don’t have any idea what you’re doing either. (Forced upon eyeballs via Pandora)

I Don’t Understand This Ad, Part 3 

I didn’t even read the copy at first because immediately my eyes went to Brostep over here, looking down at his shoes. Why is he looking at his shoes? Maybe if I read the copy now it’ll make sense. I read the copy. Once, twice, three times - I’m not buying it. This is a play on the “Friends are the family you choose” saying right?

Um, then why is everyone in this ad so young if it’s for marriage? Are you, Mona Lisa lady, going to marry Floorgazer? Is that what you’re smirking about, or is your knowing of Attitude Girl being in an arranged marriage to Punk Emile Hirsch from Milk?

Stop smiling at me. You’re freaking me out because you’re the only one looking at the camera right now. Everyone else is deeply involved in their own world, or shoes, and you’re just about to burst out laughing. Well, I know, girl. I’m laughing too. Only at you, because I don’t have any idea what you’re doing either.

(Forced upon eyeballs via Pandora)